Unique Locations
Airport Specialty Retail: A Changed Landscape
Staycations and the recession might have caused some turbulence in airport retail, but things are looking up. See what concepts are bucking the weak economy and continuing to soar high.
Projecting a Powerful Retail Identity at the Airport
As a visual merchandiser for a wide range of retailers, I often find myself talking with retailers about their businesses, focusing in on what retailers really sell. Products are exchanged between retailers and their customers, yes, but what's really being sold isn't sitting on the shelf.
Airport Retail 101: Your Top 15 FAQs Answered
Do I need a business plan and sales history to land a spot in an airport's specialty leasing program? What's the biggest mistake entrepreneurs make when pitching their concept? Answers to your top 10 airport retail FAQs from an insider who knows what it takes for an airport concept to take flight.
Airport Retail
In 2000, Bruce McCorvey opened his first airport location for Miami-based Better Vision Group, which primarily sells reading glasses. Today he has three retail merchandise units, two at Ronald Reagan Washington National Airport and one at Washington-Dulles International Airport, and he's looking to open a fourth in George Bush Intercontinental Airport/Houston.
Lifestyle Choices
They're cropping up all over, these "lifestyle centers." With their clean, attractive "Main Street" look, higher-end retailers, mix of eateries and on-site entertainment, they're designed to serve upscale communities. Lifestyle centers are the new place to shop. And consumers are buying.
Retailing in the Great Outdoors
Selling out takes on new meaning when specialty retailers move outdoors. Here's a look at why outdoor markets are so attractive—to retailers as well as shoppers.
Vibrant Venues
Imagine locating your business in a place where exciting things are always going on and crowds of shoppers come not just for jeans or shoes or gifts, but for a fun shopping experience as well. That's "retail-tainment!" And it works.
One-Stop Shopping for Fresh Ideas
Smart retailers know it always pays to keep an eye out for new ideas to keep customers coming back. Merchandise marts—where a variety of products is available under one roof—are an important resource for retailers who want to freshen their product lines.
On Location: Un-Common Areas
The annual rodeo in Houston. A bus station in urban Boston. An upscale "lifestyle center" in LA. What do they have in common? Common area programs--and great opportunities for short-term specialty retailers.
© 2008 Pinnacle Publishing Group
195 Hanover Street, Hanover, MA 02339 | Phone: 800.936.6297 | Fax: 888.213.1857
