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Three Brilliant Marketing Books to Help You Save More by Carolyn Howard Johnson

Your Blog, Your Business: A Retailer's Frugal Guide to Getting Customer Loyalty and Sales-Both In-Store and Online
Blogging is an essential part of a retailer's online marketing plan, yet many retailers avoid it because they dread its intricacies, the time it may consume in their busy schedules, or the unease they feel about finding meaningful material. "Your Blog, Your Business" addresses those fears with nitty-gritty, practical ideas for minimizing each of them. It helps businesses-large or small, online or off-set up a blog, integrate it with their other social networks, and manage it frugally. It gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores and stints as a New York publicist, a retail consultant and journalist. She also runs several blogs of her own and contributes to countless others. It is the second in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books. Her blog for the retail trade is at www.frugalretailing.blogspot.com.

A Retailer's Guide To Frugal In-Store Promotions: How-To Increase Profits And Spit In The Eyes Of Economic Downturns Using Thrifty Events And Sales Techniques
Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.

Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
Retailers are eager not to be left behind in the dust created by competitors who are active social networkers. Even big business is finding that Twitter is one of the most effective means of reaching large numbers of eager customers and communicating with them. But there is a knack for using it effectively. This "Frugal and Focused Tweeting for Retailers" book will get novices on the right Tweeting track and inspire veteran Tweeters with pin-point perfect Tweeting ideas and methods for integrating their efforts with everything they do online and in their stores.

About Carolyn Howard Johnson
Carolyn Howard-Johnson puts nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing into her Survive and Thrive series of books. She consults in the three Ps, publishing, promotion, and publicity, and is the author of the multi award-winning HowToDoItFrugally series of books for writers and several award-winning books of fiction and poetry. Howard-Johnson founded and operated stores ranging from home décor to gifts to antiques and other collectibles. She also owned and operated the souvenir shop at the world renowned Santa Anita Race Track. She served on the boards of directors of periodicals like Gift Beat, of the malls where her stores were located, and on the boards of cooperative catalogs her stores utilized. She also served on the California Gift Show board of directors. She has written for assorted industry periodicals including Home Décor Buyer and LA Mart. She puts this world of experience in retailing to work for you with this series of Survive and Thrive books and in private consultations. Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. American Business Women's Association Impact Council also named her Woman of the Year and Pasadena Weekly honored her for literary activism. Her Web site is HowToDoItFrugally.com. She blogs at www.frugalretailing.blogspot.com.

Ultimate Guide to Specialty Retail

Ultimate Guide to Specialty Retail is a 277-page book complete with detailed information and step-by-step guidelines for starting a cart or kiosk business. From determining the dynamic retail concept to marketing and sales strategies, Ultimate Guide to Specialty Retail is the only comprehensive resource for beginning specialty retail entrepreneurs.

Topics covered in Ultimate Guide to Specialty Retail include:

• Choosing the Right Product
• Creating a Solid Business Plan
• Hiring and Managing Employees
• Finding Suppliers
• Finding the Right Location
• Accounting and Taxes
• Creating Your Retail Look
• Management and Operations
• …and more!

About the Author

Patricia Norins is the founder and publisher of Specialty Retail Report, launched in 1997. Her 15 years in specialty retail started with family-owned carts and progressed to specialty retail leasing for properties in Philadelphia and Boston, including Prudential Center. Norins also publishes SRR’s Retail Resource Guide, a comprehensive industry directory, and serves as a consultant to small independent retailers across the country.

Specialty Retail Report's Retail Resource Guide 2006

Now in its eighth printing, the Retail Resource Guide is recognized as the definitive directory for the specialty retail industry. Published each January, this comprehensive directory (boasting OVER 900 pages!) contains thousands of listings: wholesalers and manufacturers, retail locations, fairs & festivals, trade shows, service companies, trade organizations and much more. Whether you operate from an RMU, in-line store, or small gift shop, or whether you're a retailer or a leasing manager, you can enjoy the ease of one-stop shopping with the Retail Resource Guide. And with our unconditional 30-day money-back guarantee, it's a no-risk business opportunity!

Limited quantities are available as we clear out the warehouse.

Original price was $199, get it now for $29, over 85% OFF!