Volume 1, Issue 2, Released October 2011

The second issue of this quarterly report analyzes sales trends between 2010 and 2011 and includes special emphasis on four key categories; apparel, cellphones/accessories, toys and holiday. The apparel category continues to lead the growth with triple digit growth in children’s apparel alone.

Toys “R” Us also figures prominently in the growth of toy sales with their use of "pop-up" stores

Specialty Retail Pulse is a cooperative effort of Specialty Retail Report and Alexander Babbage.

Specialty Retail Report magazine is the voice of the specialty retail industry (carts, kiosks, pop-up, and temporary in-line stores) and is dedicated to the promotion, growth and success of the specialty retail industry. Each issue of Specialty Retail Report is read by 85,000 industry professionals who turn to its pages for the hottest products, entrepreneur success stories, specialty leasing manager profiles, best practices, visual merchandising, and industry news. SRR also produces the SPREE conference and trade show, the world's largest event for the cart and kiosk industry as well as the Specialty Leasing Summit and industry designation program.

Alexander Babbage, Inc. is a full-service strategy and market research firm providing research and consulting services to shopping centers, retailers, cities, towns, business improvement districts (BIDs), community improvement districts (CIDs), transit oriented developments (TODs), professional sports teams and entertainment destinations. The company is known for its use of leading edge technology to reduce costs, improve turnaround time and maximize insights for each of its clients. Headquartered in Atlanta, GA, the company has a 30-year pedigree understanding consumers, geographies and spending behaviors. Alexander Babbage strengthened its roots in the shopping center industry, when it acquired MAXtrak in 2004 and Stillerman Jones & Co. in 2007. In 2010, the company launched the quarterly Social Media Benchmark Report for shopping centers. Alexander Babbage also owns the shopping center industry’s largest database of consumer shopping behavior and conducts more than 50,000 consumer interviews annually across its verticals.

If you are interested in participating, please email Charlotte Sykes at Alexander Babbage for information.