GREEN RetailerGIFT SHOP ForumGIFT SHOPSpecialty Retail ExpertSpecialty Retail ReportSPREE ShowVirtual SPREERetail Resource Guide

May 8th, 2008

Five VEGAS.com Mini Boutiques Offer Unique Las Vegas Shopping

by Pamela Johnston
CentreDaily.com

Las Vegas— VEGAS.com and Marshall Retail Group today unveil five store-within-a-store concepts in retail locations around Las Vegas. Part of a multi-year, multi-faceted deal, MRG and VEGAS.com have partnered to provide quirky and fun Las Vegas souvenirs and iconic Vegas merchandise.

The following Las Vegas shopping locations open May 8:
—Citta Delle Luci inside the Venetian Grand Canal Shoppes
—Welcome to Las Vegas Store inside the Venetian Grand Canal Shoppes
—Welcome to Las Vegas Store at Bally's
—Desert Brats inside the Planet Hollywood Miracle Mile Mall
—Vegas Express at New York-New York

Each of the five Marshall Retail locations has a dedicated VEGAS Arrow section of the store with scores of VEGAS Arrow-branded merchandise and product lines, including glassware, apparel and souvenirs, with the ever-present neon sign pointing the way. All of the merchandise was selected and designed to tie into the popular imagery and feelings that people have about Vegas. Cool VEGAS items include a sexy, rhinestone-studded VEGAS arrow tank top for women; a Vegas-sized, large VEGAS shot glass; and VEGAS flip flops the leave behind the VEGAS arrow logo, so everyone knows where you've been.

"VEGAS.com's red arrow is now an iconic symbol of Vegas," said Michael C. Wilkins, president and chief executive officer of Marshall Retail Group. "Adding VEGAS Arrow merchandise at our retail locations really enhances our product mix for visitors."

Read complete article.

Home | Subscribe | Advertise | Shop

© 2008 Pinnacle Publishing Group
195 Hanover Street, Hanover, MA 02339 | Phone: 800.936.6297 | Fax: 888.213.1857