The Shops in Desert Passage at the Aladdin Becomes Miracle Mile Shops

by Biz.Yahoo.com

The Shops in Desert Passage at the Aladdin will begin operating as Miracle Mile Shops in May 2007. With rapidly advancing exterior and interior reconstruction throughout the center, Boulevard Invest, the joint venture of Tri Star Capital and RFR Holding, and owners of The Shops in Desert Passage at the Aladdin, are proud to celebrate the shopping center's new name: Miracle Mile Shops.

Miracle Mile Shops, named in part to promote the 1.2 miles of retail space the mall covers, signals the center's transformation to a sleeker, more urbanized and contemporary space. The multi-million dollar makeover focuses on de-theming the original design for its transition into a more streamlined, contemporary look. The renovation is a move to create synergy with the over $1 billion renovation and re-branding of the Aladdin Resort & Casino into the Planet Hollywood Resort & Casino. Furthermore, the "Miracle Mile" name, synonymous with retail districts throughout the country, conveys a shopping environment and also alludes to the "miracles" that can happen in the adjoining casino.

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