Pinnacle Publishing Group Launches 'GIFT SHOP' Magazine

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Hanover, MA– Pinnacle Publishing Group (PPG), publisher of Specialty Retail Report, announces the launch of GIFT SHOP – a new bi-monthly magazine geared towards helping independent gift shop retailers improve their bottom line. GIFT SHOP's editorial mission focuses on growth strategies that bring help boost retailers' profitability and longevity, as well as emerging products and trends. Feature articles will highlight how-to business advice and tips from fellow retailers.

The premier issue, launched with a circulation of over 30,000 – a bigger readership base than any other gift trade publication. Publisher Patricia Norins believes the combination of high circulation and in-depth editorial coverage will be highly attractive to both retailers and advertisers.

“Research from our database of independent gift shop owners reveals that today's gift trade magazines are not giving them what they need in terms of in-depth editorial—they just flip the pages fast, desperately looking for something fresh,” states Norins. “That's a disservice to not only the subscribers, but also advertisers. Our goal for GIFT SHOP is to arm retailers with a tool they can use to build business and improve the bottom line. They'll spend more time reading – both editorial and ads. GIFT SHOP is a fresh new voice in Gift Retailing.”

Norins commented that GIFT SHOP enjoyed a highly successful debut at AmericasMart Atlanta Gift Show in January. “We unveiled the concept at AmericasMart and received positive feedback and genuine enthusiasm from attendees and exhibitors alike,” she stated. “It was a great momentum-builder, retailers understood the value of our concept and advertisers were very receptive to our special charter issue rate card.” GIFT SHOP ad rates are 20% to 30% less than space in the other major gift trade publications.

Click here to view the premier issue of GIFT SHOP online

Click here to subscribe to GIFT SHOP at a super low charter rate!

Click here for GIFT SHOP advertising information