Merchandising and Marketing

11th Annual Visual Victories Awards

Specialty Retail Report is pleased to present the 21 winners of our 11th Annual Visual Victories Awards, celebrating excellence in visual merchandising!

Visual Victories recognizes the creative retailers, skillful visual merchandisers and dedicated specialty leasing professionals who worked in concert to create the imaginative displays, props and signage featured on the following pages.

Cool, Classy and Quirky Carts and Kiosks

Cutting-edge cart and kiosk designs make specialty retailers more visible and their businesses more viable. They also help center management attract the right tenants. In short, everybody wins.

Visual Solutions

When you add metals to the mix, your signage can really stand out. And adding light to your signage can set a mood and get you noticed from afar.

Visual Solutions

Three visual solutions to pump up your displays and boost your sales.

How to Avoid Setup Day Hell

Four easy steps to turn set-up day hell into set-up day heaven (well, almost) this holiday season.

Insider Secrets to Dazzling Displays

Great visual merchandising is a process—with eye-popping results if done right.

10th Annual Visual Victories Awards

This year we received a record 1,000 photos for our Visual Victories Awards, which honor the retailers, visual merchandising professionals, and leasing managers who continue to push the boundaries of visual merchandising excellence for carts, kiosks and temporary in-line stores.

Seductive Displays

In the buying frenzy of the holiday season, you want your business to stand out. A compelling display is key.

A large portion of purchases during the holiday season are emotion-based—and the best way to tap into shoppers' emotions is by appealing to their senses, starting with the sense of sight. A merchandise presentation that looks appealing will immediately grab attention. After you've caught their eye, then you can layer in the other senses—appealing to scent if you are selling potpourri or candles, taste if you are selling chocolates and no matter what you're selling, the sense of touch. If you attract shoppers to your location with enticing visuals and tempt them to touch—you'll be all the closer to converting them into buyers.

Creating Displays that Pop

In today's super-competitive retail environment, visual merchandising is more important than ever. Even though specialty retailers are highly visible, like every other retailer they have about a second to capture the shopper's eye, clearly convey what's being sold and give the shopper a reason to stop. Below are before-and-after photos that illustrate how visual merchandising can help improve not just the look of a business but also its bottom line by attracting shoppers and landing sales.

The Psychology of Impulse Buying

Take a peek into the minds of consumers for the psychology behind the impulse buy - and why carts and kiosks are in perfect position to cash in.