Merchandising and Marketing
Merchandising a cart or kiosk can be a difficult task. In this section we cover how to merchandise your products, how to market yourself, how to stay on top of holiday sales, plus complete coverage of industry tradeshows.
What strategies do you use to make the most of every tradeshow you attend?
Attending tradeshows is a vital component of your retail business. Here are some tips from industry professionals on how to get the most out of every tradeshow you attend.
Kill Dead Space
When all you've got is a small cart to sell your goods, making use of every square inch—beautifully and with impact—is a must. See how our expert visual merchandiser addresses the problem of "dead space."
Tradeshow Tax Breaks
Attending tradeshows is a great way to scout out new products and to network—but did you know they could qualify for tax deductions? See how attending SPREE and other tradeshows can help save you money.
What strategies would you recommend for upselling during the holiday season?
When the holiday season is crucial to a retailer's bottom line, you've got to give it your all. Check out these upselling strategies from our panel of industry experts.
Holiday Shine!
To help set up your retail merchandising units in time for the holidays, here's a step-by-step tutorial that you can follow with materials easily and inexpensively obtained.
SPREE Vegas 2009: Show Highlights
Showcasing the latest and best-selling products for the cart and kiosk industry, SPREE 2009 was a resounding success. Despite a rough economic climate, more than 1,000 attendees were dealt a winning hand at the fifth annual tradeshow in Las Vegas.
How do you sell product from carts and kiosks effectively without being overly aggressive?
Complaints about aggressive sales techniques by cart operators have been an issue at malls across the country. What other sales strategies can be worked to drive sales effectively? We ask our panel of industry experts.
SRR's 12th Annual Visual Victories Award Winners
Specialty Retail Report is pleased to present the winners of this year's Visual Victories Awards, sponsored by Glimcher Realty Trust, a premier US REIT based in Ohio, and Ivanhoe Cambridge, a preeminent developer and management firm with headquarters in Montreal, Canada.
A Recession is a Terrible Thing to Waste
Although it might be hard to watch the news sometimes, it helps to remember that in many ways these days are no different than recessions we've faced before (and likely will again). In fact, as more-experienced retailers know, some shifts in consumer spending during a recession can be incredibly predictable. So much so that adjusting your products, selling techniques and marketing to cater to the consumer's new needs and wants (yes, the consumer still has wants) can be more straightforward than retailers who haven't been through a recession or two might assume.
25 Ways to Boost Your Holiday Sales and Profits
Once the holiday season is underway, there's a lot you can do to land more sales and bank as much profit as possible, no matter what the economic climate. The key is to be proactive. Don't sit back and let the holiday season unfold before you. If you want the most sales possible, it's up to you to take charge and make it happen.
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