Merchandising and Marketing
Merchandising a cart or kiosk can be a difficult task. In this section we cover how to merchandise your products, how to market yourself, how to stay on top of holiday sales, plus complete coverage of industry tradeshows.
Trends Trackers
The recession has forced retailers and mall developers to develop innovative business strategies. Quite a few malls around the country are trying creative leasing ideas—including launching a karate studio and even a library extension at the mall. Even as the mall expands its role to community builder, there are some concepts that have stood the test of time: customers still want a good product at a good price. Equally important, while shopping habits might have changed, consumers are seeking products that fulfill particular niches. Here's a rundown of a few trends in specialty retail.
SPREE Vegas 2010: One for the Record Books
This year's SPREE was a spectacular success. The annual tradeshow for the specialty retail industry recorded a 30% increase in attendee traffic and nearly sold out of booth space. Attendees created a positive energy on the show floor that clearly signaled good things ahead for specialty retail and the overall economy.
What trends do you see in specialty retail today?
What trends do you see in specialty retail today?
Found Art Risers: A Step Above
Visual merchandising with props and custom secondary fixtures makes a big difference in the look of your RMU, kiosk or inline store. Creating something specific for the products you are selling ensures that the display will be unique, eye-catching, and will drive sales.
Specialty Retail Hall of Fame
See what factors contribute to the success of the first inductees into Specialty Report's Hall of Fame.
SRR's 13th Annual Visual Victories Award Winners
Specialty Retail Report has always believed in the necessity of quality visual merchandising to successfully sell product. We also celebrate the creativity and intelligence behind this important work. The sponsors of our 13th annual Visual Victories Awards—Glimcher Realty Trust and Ivanhoe Cambridge—agree. They operate properties around the world with this key tenet in mind: Visual merchandising matters.
Hot Spots
Did you know that every RMU has a "hot" (high-volume) sales area and a "cold" one? Figuring out where yours are—and merchandising accordingly—will increase your sell-through.
Does Your Sales Pitch Work?
It takes skill to be a great salesperson. Whenever salespeople make a pitch, they put themselves and their company on the line, taking a risk in the hope of a favorable outcome. Just like actors, even the best, most experienced salesperson can use some coaching and polishing now and then.
What strategies do you use to make the most of every tradeshow you attend?
Attending tradeshows is a vital component of your retail business. Here are some tips from industry professionals on how to get the most out of every tradeshow you attend.
Kill Dead Space
When all you've got is a small cart to sell your goods, making use of every square inch—beautifully and with impact—is a must. See how our expert visual merchandiser addresses the problem of "dead space."
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