Ghost of Christmas presents: Temporary stores materialize

By Janet Forgrieve
Rocky Mountain News 12/06/2006

They pop up just before the Thanksgiving turkey and are usually gone with the last traces of the New Year's hangover. In between, if they're lucky, they make a living. Temporary seasonal stores have long been a way for malls to fill empty spaces while offering entrepreneurs a chance to test their wings. Increasingly, though, the temporary outlets are starting to look like they've always been there. "I definitely think what's happening is the malls are raising the bar for what they're looking for in visual-merchandising excellence," said Patricia Norins, publisher of Specialty Retail Report, a Hanover, Mass.-based trade publication.

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