Putting the carts before stores yields benefit in world of malls

By Rachel Brown

MATT Sebree isn't shy about his ambitions. He wants to revolutionize the business of vending carts. Sebree, director of specialty leasing for Caruso Affiliated Holdings, knows his enemy well: packed malls teeming with kitsch-crammed carts. "It is the same product pretty much every place," he said. "The consumer gets bored with it after a while."

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