Mall kiosks and carts account for billions in sales

By Juana Jordan

Trevor Giddens knows he has a good thing going. He couldn't have asked for a better location for his auto accessories business, Auto Xtras. It's in the Dillard's department store wing at Governor's Square mall - right smack dab in the middle of the mall aisle near the food court. "This is the best spot, being in the common area," Giddens said. "We get a lot of impulse buys." That's why he has set up shop as a free-standing merchant. He doesn't think he'd get as much traffic if he had a traditional storefront or in-line store. "In an in-line store, customers can walk by you and not see you," said Giddens, who has had his business at the mall for nearly 10 years. "With these, customers have to walk into you."

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