Merchants Think Small

By Steve Quinn

FRISCO, Texas - They are one of the most lucrative sectors in the retail industry, generating billions of dollars in sales, and arguably are the most underpublicized: the kiosks and carts that dot the aisles of big shopping malls, selling everything from candles to computers. These freestanding merchants are tremendously popular - Tillie Martinez says she sometimes has customers lining up 10 and 12 deep to buy her personalized Christmas ornaments at Stonebriar Centre mall north of Dallas. And while she sells just a few months a year, she has a loyal following.

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