5 Fatal Mistakes for Small Retailing

By Ronald L. Bond
Entrepreneur.com

In today's fast-moving and ever-changing business environment, mistakes can be fatal. Even at best, statistics show that about half of small businesses last less than two years. My 20-plus years of successfully operating several retail stores have made me a keen observer of the retail scene, and more important, the mistakes made by many retailers that have, in many cases, caused their demise. Even though the list of potential mistakes that retailers can make is long, I have found these five to be some of the most frequent and devastating.

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