Spring 2008

Nail the Sales with Nail Art

By Emily Lambert

Consumers spend more than $6 billion in nail salons every year, but heading to the salon takes time and costs money. With increasingly cramped schedules and tight budgets, millions of consumers are searching for inexpensive, easy-to-apply nail products they can use at home but still get the salon look.

Specialty retailers are happy to oblige, demonstrating everything from high-shine buffers to high-design stamping nail art kits that are priced right for the cart and kiosk market.

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