SRR's 13th Annual Visual Victories Award Winners

Best Store Design

First Place: Just Baked

Retailer: Pam & Todd Turkin, Adele Rosen
Location: Twelve Oaks Mall, Novi, MI
Center/Owner: The Taubman Company
Entry submitted by: Christine Manley
Visual Merchandiser: Pam Turkin

A judicious use of the color palette—soft chocolate browns accented with pink—speaks to the wildly popular cupcake theme effortlessly. The cupcake display case and the associated graphics at the entrance leave little doubt about what is sold inside. The wall graphics behind the display units and counter continue to sell the cupcake theme. The simple typeface and icon used for the logo, the interior menu boards and the wall graphics all work to tie the concept together.

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Second Place: Bark Ave West

Retailer: Natalie & Kori Zohar
Location: Coquitlam Centre, Port Coquitlam, British Columbia
Center/Owner: Morguard Investments Limited
Entry submitted by: Barbara Cady
Visual Merchandiser: N/A

This arrangement proves that a small space works well for small merchandise. The open storefront visually makes the store appear larger than it actually is. Dramatic molding—framing the entrance—enhanced by customer friendly "pets," draws the customer into the store. The use of neutral color for materials and props for the upscale pet store interior provides an excellent backdrop for the colorful merchandise.

Third Place: MagiQuest

Retailer: Denise Weston
Location: Mall of America, Bloomington, MN
Center/Owner: MOA Mall Holdings, LLC
Entry submitted by: Lisa Taylor
Visual Merchandiser: Rich Hoge/Brett Beaudette, Mall of America

All aspects of an empty store—the storefront, the fixtures and structural supports—have been transformed by MagiQuest. By using a simple color palette and exciting visuals, the space grabs consumers' attention and brings them inside for an unusual shopping experience. The use of interactive computer games aimed at younger sci-fi aficionados holds their attention and promotes shopping.